Saturday 12 July 2014

Are You Using Proper Hashtags To Present Your Brand Story, dos and donts of hashtags


Dos of hashtags
Use native hashtags- As a brand make a point to join conversation with the most organic hashtags your users are already using. This can be the great chance to strengthen your brand loyalty.
Relevant to subject- If you want to tell the story of your brand or incite a specific consumer action tied to your brand; make the use of hashtag that is relevant to the brand’s identity or goal.
Not just a brand name- Start your phrase for hashtagging from brand name but create your hashtag campaign periodically and boost it. Though it may take time but consistency is the key.
Keep it simple and brief- A short and simple hashtag that is easily readable gets the point across and can help in joining conversation.  It is extremely effective in generating conversation.
Easy to understand- The shelf life of brand can be extended with the simple and relevant hashtag that is relatively easy to understand for consumers.
Spell check- Make sure to check spellings of each word in your post. No one will be able to find your message if you tag word wrong and it will also not join the conversation.
Original source: SEO Expert Blog Link

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