As online media has been evolving and new ways are being discovered, one thing is abundantly clear that content is the king. The asset for a website is its content. In ruthless competitive environment in online marketing where there is bombardment of information, novelty and uniqueness are in huge demand. It attracts numbers of visitors and encourages prospects to take action. Find out the ways to produce best engaging content to attract maximum numbers of people.
1. Clarity in intention and value- Content is not just about information and uniqueness instead content marketing is amalgam of utility, enjoyment, creativity and inspiration. Balance is the key. According to Ann Handley the queen of content marketing and chief content officer at Marketing Profs, innovation in the content cannot be achieved without combining three elements including utility, inspiration and enjoyment. Ann puts it as: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.”In order to make content engaging, make sure to utilize these factors.
2. Identify target audience- Content is the way of communication. To make strong connection with visitors, content must be relevant, consistent, creative and without errors. Understanding what your visitors demand, what they like to share and what they are looking for- is now core for creating first rate engaging content. It must be applicable to consumer’s behavior and interests. To get right approach, ask yourself two questions before producing content: why should people care and will they be inspired to share? Only quality content compels consumers to move further.
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